BERNIE JACKSON | Business and Legal








Jump to... > Strategising > Implementation > Marketing & PR > Creative Public Relations	SERVICES STRATEGIC BUSINESS DEVELOPMENT Bernie Jackson Limited provides a comprehensive business development service including sourcing and overseeing specialist marketing and public relations (PR) from the best specialists in Wales. Whilst it might be very exciting, to embark on a new business venture, it can also be a very daunting prospect. There are many benefits to gain but also many pitfalls and opportunities to fail. At Bernie Jackson Limited, we provide a comprehensive business development programme for new start-ups and businesses needing a new direction. Key services offered in association with the best experts in South Wales are: Personality Testing- Not everyone is cut out to run a business. Unfortunately some people make this discovery after years of struggle, frustration and severe financial loss. One has to have an entrepreneurial and pioneering spirit, so to speak to make a success of any business in today’s economic climate. Your vision and purpose for your business has to be clearly defined and must be based on a genuine skill and passion. We will assist you with this. And most importantly...if you hate hard work, rejection, budgets, compliance, customer care and sleepless nights...we will help you to look at other options. However, to assist you to truly discover whether you are in fact suited for your business of choice, we offer mentoring and specialist professional personality testing. Enquire about our executive mentoring and personality profile testing here. Feasibility Studies- Industry Intelligence is of the utmost importance when embarking on a business. We are all aware of the SWOT analysis where we identify strengths, weaknesses, opportunities and threats at some stage of our business planning process. However, not many of us take this process seriously and truly look at the process as a means of getting a real edge on the competition. Before starting a new business, it would be wise to get to the under- belly so to speak of your rivals. Find out where they have their edge, what their clients think of them, what are their plans etc. This is best achieved by clever networking and expert feasibility studies. Click here if you would like to know more about this service. Brand- Branding is everything! It establishes and promotes the identity and ethos of the business its owners and by extension its culture. A business Brand also indirectly indicates the type of service one should expect and undoubtedly establishes or negates credibility. When considering brand the business owner has to consider the how, when why and where of standing out by positively distinguishing the business in an authentic way. The colours, logo, font type and strap lines must not only be an authentic reflection of the business model but also the “message”, core values and personalities of the key business partners. Only then will the Brand be believable and sustainable. We offer the best experts in Branding throughout South Wales. Click here for further information on our Brand support services. Business Message- It’s all about conversation in business today. Social networking ( both on and offline),more than anything else, has proven that building relationships through conversation is the most effective way to circumvent cold calling and the “numbers game”. So what message should your business be sending by way of conversation? It is vital that a business owner establishes the key business messages around which the business brand is built. It is even more vital to anticipate the difficulties that might arise in getting the message across to the desired market and to formulate a clever strategy and implementation to plan to overcome all or any of these difficulties. Together we will come up with creative ideas of ways to make the market place discover how great an asset your offering is. Click here for strategic planning and implementation support. Website- Your website is your high street shop window. Nonetheless, it is not meant to be a “hyped up” fact sheet about your business. The website works while you sleep. It “dresses”, sells and engages like you should when you go networking. The brand design must be identical to all other representations of your business. The language of the website must in seven (7) seconds ( as that is how long an average “surfer” stays on a web page) convince the reader that there is benefit to keep reading and MUST have a call to action. This can simply be encouragement to click for more details, to request a free gift, or to enquire for a quote. The language of the website must be simple, easy to read and free from typographical errors. The copy must be cleverly written using industry specific key words which Google “likes” to increase your chances of being found on the web. What you offer must be clear. It is usually best to seek expert SEO and website development advice and support. Click here for information on our expert web developers and suppliers. Support/ Mentoring- We all need support. An extra eye to provide a new or different perspective, a sounding board to bounce ideas off, and an accountability partner are vital to any business owner. We offer Executive mentoring and coaching in the areas of: Networking Confidence Presentation Skills Personal and Business Branding Change Management Leadership Skills Funding- The greatest hindrance to creativity and productivity is money worries. It is very important to identify funding to sustain your business for at least six (6) months. Some businesses are able to borrow but more often than not individuals have to wade through the grant system to access any available funds possible. This can be a very frustrating process. We work with the best agencies in Wales to help you find the appropriate funding for you. Ask us how we can help you source appropriate funding. back to top IMPLEMENTATION The Business Development activities include: Project managing brand identity, website development, marketing toolkit, Public Relations (PR) and marketing delivery Managing Company profile, image and presence Staff training - Basic sales/ marketing/ PR over view to engage them in supporting the plans Networking skills Customer service skills- we all need to take responsibility for this area of business Creative thinking Innovation Team building workshops with a business development focus back to top MARKETING AND PR A structured approach to marketing When times are tough, marketing is more critical than ever. It is therefore vitally important that ALL are aware of your business, products and services that can help them improve their current and future personal situation. When marketing your business there are two main types of activity to be considered: Marketing activity to raise the profile of the brand Marketing activity relating to specific products and services The bespoke marketing solution for you will depend on a number of client defined variables such as budget, urgency, business service and the customer demographic. The types of activity we would source for you would include: Advertising – in the regional press, consumer titles and some outdoor options Direct Marketing – in terms of newsletters and information sheets Internet search marketing – Google adwords Internet advertising – paid for banner ads on relevant sites Sponsorship – of target groups, awards and community based activities Events – both educational and informal relationship building activity A strategic mix of each of the above will be crucial to both the short-term launch and long term success of any venture. back to top CREATIVE PUBLIC RELATIONS We will assist in sourcing the best suited Marketing and PR experts to deliver the creative service that best suits your business. back to top